Rebranding of printed communication and marketing tools for Trade show.
Based in Quebec, GPR has pioneered in geophysics for more than 40 years. We reviewed all of their printed communication tools to design a new visual identity without changing their logo, only modifying the typeface. This was done in order to help them stand out from their competition, all while reflecting their expertise and versatility.
The content, the colour palette, and the graphic grid, as well as the style of the photos, were redesigned. Their new graphic identity features brighter colors, more stylized images, a custom icon bank and a more dynamic editorial grid. In addition, the new layout of the information allows for greater clarity and therefore a better understanding of their products and services.
The project was to design a bilingual logo that reflects the evolution of Tora photography into Tora Création allowing it to portray the essence of the photographer/artist and her business while inspiring credibility and trust in her current and potential clients. Establishing the main branding guidelines through typography and a new more vibrant color palette.
Tora Création is a brand that aims to make the experience of capturing unique moments a fun and unique one. Here, professionnalism and creativity converge to attain the best result for the client. Her colorful personality, dynamism and human touch is portrayed through the handwritten name, whereas the professional reliability and expertise is represented by the all caps sans-serif typeface Railway.
Limited edition handmade 5th anniversary commemorative cup and magnets
Reducing the event’s environmental impact while promoting a sense of belonging amongst its members, this handmade limited edition cup and set of magnets celebrate the fifth anniversary of this monthly event for and by the creative community of Montreal. Represented through the speckled clay that supports the CreativeMornings Montreal chapter’s logo, the community’s diversity and uniqueness is present since no two items are exactly the same. The iconic element of the shape of the island of Montreal reveals itself at the bottom of the cup, reminding us that we proudly share this territory that we call home.