Product design/Packaging
Custom made Magnet

Contrasting the intangible nature of their digital work with a handmade clay memento that allows to showcase the pride of belonging to the team that has shaped Plank Design into what it is 20 years later.

The  clay magnet was handmade in Montreal with a zero waste responsable process. Packaging was designed where each magnet could be numbered by hand as part of a limited edition and were a short text written by the founders expressed their gratitude towards their clients and employees.

Rebranding of printed communication and marketing tools for Trade show.

Based in Quebec, GPR has pioneered in geophysics for more than 40 years. We reviewed all of their printed communication tools to design a new visual identity without changing their logo, only modifying the typeface. This was done in order to help them stand out from their competition, all while reflecting their expertise and versatility.

The content, the colour palette, and the graphic grid, as well as the style of the photos, were redesigned. Their new graphic identity features brighter colors, more stylized images, a custom icon bank and a more dynamic editorial grid. In addition, the new layout of the information allows for greater clarity and therefore a better understanding of their products and services.

Product design/Branding/Packaging

Limited edition handmade souvenirs

A celebration of Montreal revisiting the souvenir object, juxtaposing traditional craftsmanship with digital innovation through responsable design.

Converging the individual and collective perspectives of the appropriation of Montreal as an island, this series of handmade objects highlight its diversity and uniqueness through clay.

Ultimately, my Montreal and your Montreal is our island.

Product design

The 1X1 bookstands and book ends are part of “The fundamentals” series of handmade objects in marble, they aim to promote reflection by encouraging the habit of reading. They are called 1X1 because we believe in stimulating imagination, cultivating consciousness and deepening knowledge one book at time.

Manufactured in Mexico using mexican marbles, all bookends and bookstands are carefully crafted by local artisans in a socially responsible context.

Product design
Limited edition handmade 5th anniversary commemorative cup and magnets

Reducing the event’s environmental impact while promoting a sense of belonging amongst its members, this handmade limited edition cup and set of magnets celebrate the fifth anniversary of this monthly event for and by the creative community of Montreal.

Represented through the speckled clay that supports the CreativeMornings Montreal chapter’s logo, the community’s diversity and uniqueness is present since no two items are exactly the same. The iconic element of the shape of the island of Montreal reveals itself at the bottom of the cup, reminding us that we proudly share this territory that we call home.

Rebranding

The project was to design a bilingual logo that reflects the evolution of Tora photography into Tora Création allowing it to portray the essence of the photographer/artist and her business while inspiring credibility and trust in her current and potential clients. Establishing the main branding guidelines through typography and a new more vibrant color palette.

Tora Création is a brand that aims to make the experience of capturing unique moments a fun and unique one. Here, professionnalism and creativity converge to attain the best result for the client. Her colorful personality, dynamism and human touch is portrayed through the handwritten name, whereas the professional reliability and expertise is represented by the all caps sans-serif typeface Railway.

Branding

We designed the logo and corporate identity for Spïro Pilates Fitness with diversity and inclusivity of well being at the core of it.

A playful and dynamic aspect was infused into the logo as well as the color palette to reflect the fun and enjoyable side to working out. The imagery intends to portray a variety of body types.

Their approach emphasizes the quality of the movements and the importance of breathing to ensure a better mobility and improved posture. All exercises are adapted to the particular needs of each person, no matter their age, physical range or their lifestyle.

Branding

Inside our commitment to having a positive impact in our community  through responsible design we had the opportunity to design the new bilingual logo and brand guidelines that reflect the evolution of InterAction Peter-McGill into Peter McGill Community Council.

Located in downtown Montreal, their mission is to bring together and promote collaboration between the district’s residents, shopkeepers, workers and  students, and the public and community organizations that serve them. This community organization aims to encourage a sense of belonging to the neighbourhood and an active involvement in the life of the community by creating a place where stakeholders can express their concerns, collectively determine priorities for action and be  empowered to improve the quality of life in the neighbourhood.

The Table prides itself on being  an organisation that focuses on it’s members, specially it’s residents and their needs, providing a voice when representing the community. Through this it fosters a synergy among its stakeholders in order to increase the quality of life in it’s neighbourhood.

This energy that the organisation, through it’s devoted team, transforms into synergy to make the projects come to life, lies within the walls of the buildings downtown. It is intangible and yet it makes all the difference. The table is a key player in transforming it for the better in a dynamic, diverse, inclusive and generous way.

The concept of the logo brings together the idea of energy and synergy within the downtown community as well as the diversity of its members and stakeholders. The handwritten logo and hand traced skyline emphasize the human centered service at the core of their mission while the new more vibrant and joyful color palette reflects the diverse essence of the community that inhabits this neighbourhood.